INNO EXOSOMAS
A MICROSCOPIC WORLD
The challenge that the client presented to us was fascinating and complex: create a series of videos for the convention of Innoaesthetics, which is celebrated in a month. The objective was to represent the process of skin regeneration through exosomes. But first, we have to unravel the mystery: What the hell were exosomes?
The first stage of the project was a deep dive into the world of cell biology. We needed a deep understanding of cellular regeneration to be able to translate these complex concepts into a visual narrative that was both educational and captivating. These videos not only had to be informative, but also a work of visual art, as they would be projected on huge 17 meter wide screens. In this large-scale setting, every detail counted.
Our approach had to be precise: a design clean and minimalist that captured the essence of the regeneration process without overwhelming the viewer. The goal was to create a visual experience that complemented the presentations, avoiding unnecessary distractions and keeping the audience's attention on the key message.
With a clear understanding of the requirements and objectives, we begin to bring the project to life. We send sketches, storyboards and visual references to the client for approval. Once we had the green light, we dove into a microscopic world of exosomes and cells. Armed with our creativity and technical expertise, we set to work to create a series of videos that would not only meet the client's expectations, but also captivate and inform the audience, taking them on a visual journey through the fascinating process. of cell regeneration.
2023
PROGRESS
EXOSOMES
The challenge of illustrating the “journey” of exosomes to skin cells for regeneration was a monumental task, both from a visual and narrative point of view. Not only was an accurate and detailed representation of the process required, but also an engaging narrative that captured the essence of this complex biological interaction.
This microscopic journey of exosomes, invisible to the human eye, must be transformed into a visually rich and educational. Each stage of the process had to be explained and illustrated in a way that was easily understandable, as well as visually impressive. Scientific precision had to go hand in hand with artistic creativity to bring this fascinating process to life in a way that resonated with the audience.
We take this same meticulous and detailed approach for the other explainer videos and for the «loops» that would play on the sides of the screens during the presentations. These additional elements would not only serve as a visual complement to the explanations, but would also help create a immersive and enveloping atmosphere at the event. Each loop, each video, was a key piece in the puzzle, designed to keep the audience fully engaged and facilitate a deeper understanding of the topic.
The result was a visual symphony, where each element worked in harmony to create an educational and visually stunning experience. This project was not only a triumph in terms of scientific communication and visual design, but also a demonstration of how science and art can merge to educate and inspire.
PROGRESS
COLOR PALETTE
We started our project with a color palette inspired by nature, predominating soft greens and yellows, with a "family friendly" touch and materials in pastel tones. However, over the course of the creative process, we opted for a bolder and more sophisticated palette.
We choose shades light blue and pale, with a visually darker aesthetic, and we highlighted them with saturated pink accents to break the monochrome. This shift in design led to a bright and transparent aesthetic, resulting in a clean and attractive style that perfectly balanced elegance with accessibility.
The evolution of our color approach reflects our ability to transform the conventional into something exceptionally captivating.
CREDITS
Client: Innoaesthetics
Agency: Clack!
Artistic design: Robert Clement
Animation and 3D: Sergi Balasch
Sound: Martí Valverde
