ISDIN ELCORTEINGLES VR
3D ANIMATION
For ISDIN and El Corte Inglés, we brought to life a pioneering virtual reality experience, designed to transport users to a completely remodeled and envelope. This project had a clear objective: to offer intuitive and fluid navigation in a virtual environment, turning each interaction into a memorable experience.
The key to the project lay in its simplicity and elegance. Users, equipped with virtual reality glasses, could freely explore the space simply by directing their gaze to the desired location. This natural and instinctive interface eliminated barriers, allowing visitors to move through the different areas with surprising ease.
The result was total immersion, where each look was translated into a movement, taking users in a smooth ride through a digitally redesigned space. This virtual reality project set a new standard in user experience, fusing advanced technology with interactivity. simple and natural.
2022
PROGRESS
PRODUCTS
We faced a formidable challenge: perfectly recreating the real size of the space to be renovated in a virtual reality environment. It was crucial that, when wearing the VR glasses, users experienced a sense of authentic scale, without any distortion that could alter the perception of the environment.
Our focus was on ensuring that navigation was not only intuitive, but also fluid and natural. We wanted users to navigate the virtual space with the same ease and familiarity as they would in the real world. Additionally, the design of the virtual environment had to be meticulous, allowing key areas of interest to be isolated and visually highlighted, thus ensuring a focused and distraction-free user experience.
From conception to execution, each stage of development was an adventure in innovation and precision. Initial sketches, brainstorming sessions, and final testing were conducted with a clear goal: to perfect an experience that was not only realistic and immersive, but also accessible and engaging for a wide range of users.
To achieve excellence in this project, compatibility with various models of VR glasses was essential. We worked tirelessly to optimize the project, ensuring a smooth and consistent experience across different devices. The result was a bespoke solution for ISDIN and El Corte Inglés, a testament to our ability to overcome technical challenges and create a virtual reality experience that set new standards in immersion and interactivity.
CREDITS
Client: ISDIN
Agency: Boken Hub
Programming: Pol Ferrando
Design and 2D animation: Robert Clement
Sound: Martí Valverde
Animation and 3D: Sergi Balasch