NATURAL TRAINER
ANIMATION
The objective set before us was clear: to present in a fresh and clear way the redesign of Nature Trainer, the range of foods dedicated to our loyal four-legged companions. The mission was stand out every novelty, change and readjustment in colors and materials in a way that resonated with the audience, maintaining the essence of the brand and underlining its improvements.
To achieve this goal, we decided to create a series of dynamic and visually appealing videos, perfect for your presentations. Each video was designed to follow a line coherent aesthetic with the brand, but at the same time, introducing variations in the animations for each type of packaging. This strategy had a clear purpose: to give a unique distinctiveness to each product, making it easier for viewers to understand the characteristics and advantages of each one.
The result was a collection of videos that, although simple in their execution, perfectly met the requirements and customer expectations. We achieve an ideal balance between informational clarity and the visual appeal, capturing the audience's attention and effectively conveying Nature Trainer's key messages. These videos not only reported on new product updates and improvements, but also reinforced the emotional connection with the brand, celebrating the special relationship between pets and their owners.
2022
PROGRESS
COLOR PALETTE
We discovered that each packaging in the product range had unique dimensions and proportions, something we had not initially anticipated. We needed to ensure that each product fit its various shapes and sizes by retouching the 3D models.
Then we were able to continue with the project without major setbacks and present a series of solid videos.
CREDITS
Client: Natural Trainer
Design and creative direction: Robert Clement
Animation and 3D: Sergi Balasch