In taking on this project, we faced unique and challenging challenges, each requiring a creative and technical solution. The first was to create a video that would adapt to a specific aspect ratio and pixel resolution for a large screen. This requirement forced us to think beyond standard formats, adapting to scale and visual clarity.

The conceptual challenge was to abstractly represent concepts such as doors and access. After several rounds of sketches and storyboards, our solution was to illustrate these concepts through several «worlds» in the video, each symbolizing a company value. These«doors»Metaphorical structures allowed transit between worlds, a visual metaphor that turned out to be a complete success.

The color palette was carefully selected to reflect the company colors and create a visual harmony in the environment. Although we initially opted for light and clean tones, we decided to move towards a darker palette but maintaining the corporate colors. This was not only more visually pleasing, but also added a touch of elegance to the design.

Given the magnitude of the screen, every small detail and rendering quality became crucially important. That's why I had the computer rendering the 5000 frames of the perfect loop day and night, in addition to making physics simulations to provide an organic aspect to the video, in line with one of the company's values.

Finally, I added my personal touch to the project: a fusion of symmetrical geometric shapes with organic and natural elements. This approach not only reinforced the company visual identity, but also gave the video a distinctive and memorable character. The result was a work of digital art that not only met the technical and conceptual requirements, but also stood out as a unique and captivating visual piece.